The Business Case for Conservation

Milton Friedman’s declaration that, “The social responsibility of business is to increase profits” influenced corporate leadership for generations. In a free market economy, this statement may seem like a given, if not a north star, pointing the direction forward whether you’re leading a small tech startup or massive manufacturing firm....

The Great Outdoors Foundation Conservation Fund

In October, we launched our newest fundraising mechanism, the Great Outdoors Foundation Conservation Fund. This strategic, environmentally-focused investment tool is designed to expedite current water quality improvement initiatives by multiplying existing resources and funding. Check out our launch video below to learn how GOF is working to change the water...

Let’s Change the Landscape, For Good

When I began my role with the Great Outdoors Foundation (GOF) in 2015, I was inspired by our board’s vision. After operating as a volunteer-led organization for nearly 20 years, the leadership recognized the need and opportunity to develop into a regional organization, utilizing recreation as a catalyst for conservation.   ...

A Record-Breaking Wild Prairie Showdown

The third annual Wild Prairie Showdown was a smashing success, raising more than $120,000 for the Great Outdoors Foundation and ICON Water Trails. Team GOF had an outstanding showing thanks to the efforts of Rona "Aloha Aina" Berinobis and Afton "The Rural Girl" Holt. This year's event set several records...

Fall Outdoor Recreation in Central Iowa

Some say fall is the best time of the year, and we tend to agree. This is when the true beauty of Iowa comes to light with fall colors. And while some say Iowa is boring, we disagree. We have beautiful state parks that get even more beautiful in the...

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